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Outreach

The Four Lanes — one leading metric, a weekly rhythm, and the play for when the well runs dry.

Direct · competitive · fine hearing “no”

Volume is the input; reply rate is the signal. Sharpen the observation, not the send count.

Runs solo for 30 days. Layer a second lane after the first close.

This week’s leading metric

Week of 2026-07-13

Reply rate on pain-led outreach

—target: 8–12% replies

0 sent · 0 replies

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Dry-well protocol

armed

The Hunter never runs out of targets — they run out of patience and start spraying generic messages when replies dip. Spray is the failure, every time.

  1. 1.Stop sending. Audit the last 20 — were they actually pain-targeted, or did you blast anyone with a website?
  2. 2.Re-tighten criteria. Pull 20 fresh targets where you can name the specific, expensive pain before writing.
  3. 3.Rewrite one opener variable (the pain or the number). Test on 10. Don’t change five things at once.

Weekly cadence